Lettuce is creating a sustainable, hyper-local ecosystem that grows and distributes food that is fresher, healthier, tastier, and costs less.

One neighborhood at a time.

Lettuce got it’s start in beautiful Austin, Texas in 2016 when entrepreneur Yogesh Sharma, an avid amateur backyard farmer and a recent transplant from San Francisco was on a long run, gawking at the huge open space around the city – almost all of it growing grass. He had always been curious about why local food wasn’t a bigger part of the modern food ecosystem. And right there, all around him was the solution – plenty of good dirt, sun and water to grow food that could feed cities. 

Meanwhile, Hal Roberts who grew up on an urban farm in San Antonio, Texas had already been setting up urban farms in Austin. 

And Ved Prakash was writing software that streamlined hyper-local logistics, enabling digital visibility across people, products and plants across millions of potential nodes. 

The three of them got together, collectively said, ‘Enough is enough, let’s do something about this!’ and decided to start Lettuce. 

Observations

What we see in the world . . .

Unsustainable Systems

The vast majority of food consumed today has poor nutritional quality, harmful substances, and high ecological impact.

Great Resources - Unused

Meanwhile, urban areas have the infrastructure needed to grow food - land (those yards!), water, labor and consumers.

Growing Food is Hard

Farming requires expertise, time, money and labor. Result: It's uncommon in urban areas.

Desire to Eat Local

Eating what's grown locally has been an innate part of the human evolution that is making a come back.

We are what we Eat

What we eat has a direct impact on our health, productivity, ecology, the healthcare system and the economy.

Positive Impact

When food is grown in dense urban areas - the impact is magical - Improved health and nutrition, community involvement, environmental support, and more.

Principles

Lettuce lives and grows by these principles . . .

Sustainability

It is built into everything we do, how we do it and why. From where we source materials to what we plant and everything in between.

Quality

The one area where human progress has resulted in poorer quality, is one of the most important of them all – food. We exist to correct that.

Nature

We respect nature and strive to improve our understanding of it and the evolution that has taken place over millions of years.

Science

We use science to learn about the complex processes of nature and seek to harness the collective efforts of the scientific community.

Technology

We develop and deploy leading-edge technologies that improve quality, yields, customer experience, and reduce our prices.

Affordability

Our goal is to make high quality food more affordable for everyone. We look to partner with various organizations to make this happen.

Community

We strive to stimulate social connections within and across communities through the growing and sharing of food.

Paradigm Shift

The Lettuce model is a shift in the way food is grown and distributed:

Mainstream paradigm

Monoculture-based farms

Chemical fertilizers + pesticides

Mass harvests @ suboptimal times

Spray preservatives / wax

Cardboard boxes

Cold storage

Transported long distances to stores

In refrigerated displays

Sprayed for freshness

Picked into a bag

Driven home

Ready to cook

Lettuce paradigm

Sustainable organic Farms

Organic fertilizer

Selective harvests @ optimal times

No spraying / waxing

No wasteful boxing

Minimal storage

Transported short distances

No display required

Fresh already!

No bagging required

Delivered efficiently

Ready to cook

Cities

Lettuce partners with cities to bring jobs and the benefits of urban farming to its citizens, by reinvigorating community gardens, and establishing networks in neighborhoods that need it the most.

Master Planned Communities

Lettuce works with home builders and developers to plan and execute food infrastructure for new communities, enabling the neighborhoods of tomorrow to be built today.

Team

Lettuce’s team is comprised of farmers, technologists, scientists, chefs, designers and operational experts. Though we were founded in and are headquartered in beautiful Austin, Texas, Lettuce has a decentralized management structure and processes that enables it to sprout and grow networks in any part of the U.S.

Lettuce in the News

"The New Urban Farmers"

- National Geographic

"[Lettuce] envisions upending conventional farming the way Airbnb reinvented travel lodging."
Read
"Yard Farm"

- Austin Monthly

"Lettuce's omnivore plan costs $79 for three meals of four servings each. For comparison, the same number of meals and servings would cost more than $100 with Blue Apron."
Read
"Your Next Tomato . . . "

Strategy + Business

"Lettuce Networks is trying another approach. It is using cloud and mobile technology to create a network of urban farms."
Read
"Cool at School"

- CBS Austin

"Lettuce creates new experiences for students like 12-year-old Jayln Miles. "Today I learned what okra was. My principal told me try some, and it was really good." he said."
Read
"Lettuce Networks are Saving the World"

Conscious Construction - Podcast

"I thought that I loved this business before I sat down with the co-founders . . . And now I realize, no, I didn't, now I really love them."
Listen

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